Start a project Strategic name exploration for new businesses, products and services.
For new ventures, products or rebrands that need a name with strategic fit before visual identity work begins.
A name that is memorable without being gimmicky.
A direction that fits the desired positioning and audience.
A shortlist with rationale instead of random brainstorming.
Early domain and obvious-conflict checks before deeper legal clearance.
Find a name that fits the positioning, is memorable in the right way and gives the identity room to grow.
We do not separate “thinking” from “making”. The people shaping the direction stay close to the design, development and QA so the intent survives all the way to delivery.
Define naming criteria from the positioning, tone, category and future growth plans.
Explore descriptive, suggestive, invented and associative naming territories.
Filter ideas for sound, meaning, memorability and practical usability.
Present a focused shortlist with strategic reasoning and next-step checks.
A polished outcome also has to work properly: across devices, browsers, content changes, handover and the everyday realities of running a business.
Names are evaluated in spoken and written form.
Obvious category conflicts and practical domain issues are considered early.
Naming recommendations do not replace formal trademark or legal clearance.
The chosen direction should leave room for a strong identity system.
Our team is made up of experienced designers and developers with 10+ years of hands-on experience across agency and direct client work.
We work with the same professional tools, modern design resources and production workflows expected from a strong agency team — but you stay closer to the people actually executing the project.
Clear answers to the questions businesses commonly ask before starting a brand naming project.
A typical Brand Naming scope can include Naming criteria, Name exploration, Shortlist & rationale, and Basic availability checks. The exact scope is shaped around the business, the current starting point and what needs to be delivered rather than forcing every project into the same package.
For new ventures, products or rebrands that need a name with strategic fit before visual identity work begins.
Define naming criteria from the positioning, tone, category and future growth plans. Explore descriptive, suggestive, invented and associative naming territories. Strategy, design and implementation stay connected so decisions do not get lost between separate teams.
Names are evaluated in spoken and written form. Obvious category conflicts and practical domain issues are considered early. We also review the work in the context it will actually be used, including responsive, production and handover requirements where relevant.
Yes. Design Agency PH is based in the Philippines and works remotely with businesses across New Zealand, Australia, the United States, the UAE and other international markets.
Tell us what you’re trying to achieve, what already exists and what is getting in the way. We’ll recommend a scope that fits the actual problem rather than selling you work you do not need.
Request a project estimate