A PREMIUM
SHOPIFY REBUILD.
BUILT TO BE MANAGED.
A PREMIUM
SHOPIFY REBUILD.
BUILT TO BE MANAGED.

Afsennah needed a stronger eCommerce experience without losing the flexibility required to manage products, content and campaigns inside Shopify.

SHOPIFYBEAUTY & WELLNESSUAE
Afsennah Shopify storefront displayed on laptop and mobile devices

FROM A HARDER-TO-MAINTAIN SETUP
TO A SHOPIFY-NATIVE SYSTEM.
FROM A HARDER-TO-MAINTAIN SETUP
TO A SHOPIFY-NATIVE SYSTEM.

THE CHALLENGE

The existing setup was difficult to maintain and needed a stronger commerce experience that could support the brand, products and ongoing content changes more cleanly.

OUR APPROACH

We rebuilt the storefront around Shopify OS 2.0, using reusable merchant-editable sections, stronger product and collection journeys, and integrations for subscriptions, loyalty, reviews and cart behaviour.

THE OUTCOME

The result is a more polished, maintainable and scalable Shopify experience across desktop and mobile, with the core commerce system staying native to Shopify.

DESIGN, COMMERCE
AND CONTENT.
ONE SYSTEM.
DESIGN, COMMERCE
AND CONTENT.
ONE SYSTEM.

The work was not treated as a surface reskin. The storefront structure, merchant controls and buying experience were considered together so the site could look better and be easier to operate.

01SHOPIFY OS 2.0

A Shopify-native foundation with merchant-editable sections and reusable content systems.

02PRODUCT JOURNEYS

Product and collection experiences redesigned around clearer discovery, product information and buying decisions.

03COMMERCE FEATURES

Subscriptions, rewards, reviews and cart behaviour integrated into the storefront experience.

04RESPONSIVE UX

Desktop and mobile layouts refined as one connected system rather than separate afterthoughts.

SEE THE WORK
IN THE REAL STORE.
SEE THE WORK
IN THE REAL STORE.

We do not publish invented conversion numbers or unsupported performance claims. The proof here is the implemented Shopify experience itself: the product journeys, content system, integrations and responsive execution.

Visit Afsennah

NEED A STORE
THAT FEELS FINISHED?

Tell us what is difficult about your current eCommerce setup and what you need the next version to do better. We will shape the scope around the actual problem.

Request a project estimate